{"id":3505,"date":"2022-11-07T11:43:54","date_gmt":"2022-11-07T11:43:54","guid":{"rendered":"https:\/\/hugskotid.fo\/passing-the-acid-test-2\/"},"modified":"2023-11-13T15:27:22","modified_gmt":"2023-11-13T15:27:22","slug":"empowering-caregivers-in-an-aging-world","status":"publish","type":"post","link":"https:\/\/hugskotid.fo\/en\/empowering-caregivers-in-an-aging-world\/","title":{"rendered":"Empower<wbr>ing caregivers in an aging world"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.20.1&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>In a world of fast changing demographics, Faroese company Nemlia is striving to make a genuine difference for caregivers and those in need of care. Through supporting care providers by freeing up their time and offering peace of mind to deliver high quality help and assistance more efficiently, the end goal is to improve everyday life for those in need of care, their families and for caregivers. Nemlia has started this mission by offering services for care homes around Europe.<\/h2>\n<p>Today, 10% of the world\u2019s population is over the age of 65. In 2050, that ratio is expected to be around 16,5%, according to the United Nation&#8217;s World Population Prospects 2022. The number of fellow citizens requiring care in the coming years is quite simply staggering. At the same time, it is becoming increasingly harder to find the right number of caregivers to help the elderly. This is already a massive problem around Europe.<br \/>Every society is forced to rethink and reinvent their care sector. Sooner rather than later.<\/p>\n<p>\u201cSome have described it as a grey tsunami. No matter what you call it, dramatic demographic changes are taking place here and now,\u201d Nemlia COO Peer Bentzen says. \u201cIn Germany, there is a shortage of 250,000 care workers already. We are faced with a huge challenge and have been for some time now,\u201d Peer says.<br \/>Enter Nemlia. A Faroese based care and healthtech company on a mission to give elderly people a better quality of life by improving the work environment for caregivers. In essence, the company\u2019s digital service releases caregivers from unpersonal routines, frees time and makes it possible to provide more and better personal care for the people living in the care homes. This frees the employees from struggling to keep up with the needs of the elderly and it secures that unwanted situations at the care homes are avoided.<\/p>\n<h3>Improving quality of life<\/h3>\n<p>Co-tenants from the company\u2019s early days in Hugskoti\u00f0, T\u00f3rshavn\u2019s startup hub, recall how fellow entrepreneurs enrolled to test sensors, bracelets and other gizmos on a regular basis.<br \/>Since then, the business has enrolled in cooperation and services with care homes across more countries and set up offices across T\u00f3rshavn, Copenhagen and Heidelberg and pivoted completely.<br \/>\u201cThe close cooperation with caregivers has enabled us to set up services that are suited for the needs of the individual elderly at the care home and adapted to the wishes of the caregivers,\u201c Ey\u00f0bj\u00f8rg Leo says.<br \/>She is responsible for customer success at Nemlia and has been with the company almost since the beginning. Ey\u00f0bj\u00f8rg has a background in nursing and after working across hospitals and care homes in Denmark and the Faroe Islands she obtained a degree within Digital design and User experience, equipping her with a unique prerequisite for understanding the everyday reality of care givers and the possibilities \u2013 and restrictions \u2013 of technology.<br \/>\u201cWe base our solutions on caregivers\u2019 actual working conditions to make sure that care providers are liberated by digital services. The care homes are our customers and partners. We get feedback from them regarding the improvements of their own working conditions and also the quick positive improvements of the health situation and conditions of the elderly. The employees now have more time to really care and nurse. It is such a great journey we are on,\u201c Ey\u00f0bj\u00f8rg says.<\/p>\n<h3>Unlimited potential<\/h3>\n<p>The approach works. Today, Nemlia\u2019s customers can be found across the Faroe Islands, Denmark, and Germany and with more markets in the pipeline Nemlia\u2019s COO is convinced that the company is on to something.<br \/>Having worked in tech for more than a quarter century with companies such as Microsoft, AOL, and Deutsche Post DHL Group, Peer Bentzen is highly excited about Nemlia\u00b4s road ahead.<br \/>\u201cWe find ourselves at the doorstep of a revolution within the care sector with new care models on the horizon and with databased care services at its core. This opens many new benefits for caregivers, elderly and their families, and it is a way to make ends meet in a world where the number of elderly people in need of care is skyrocketing while the number of caregivers are under pressure. We are happy that our Faroese company is a part of this journey towards better lives for more people\u201d Nemlia\u2019s COO says.<br \/>\u201cSome thought that it would be impossible for a Faroese company to gain this position and influence. But the close collaboration in a small country has offered us quick learnings that are now implemented in solutions in other countries. The salmon and fishing industry have succeeded with this mentality and proved that it is possible to dream big. I thoroughly believe that we at Nemlia have the same strength and that we will continue to change caregiving for the better to improve quality of life for millions of people by empowering caregivers to have a great work environment and love for their profession,\u201d Peer says.<\/p>\n<h3>The value of home field advantage<\/h3>\n<p>\u201cBasically, Nemlia enables better quality of life for the world\u2019s growing elderly population. We help caregivers getting more time to provide close and personal care for the elderly at care homes. This reduces stress amongst the employees and makes them provide more personal services for the elderly, who now experience better health and psychological wellbeing,\u201c COO of Nemlia Peer Bentzen says.<br \/>The company has its headquarter in T\u00f3rshavn where Ey\u00f0bj\u00f8rg Leo, a former nurse with a degree in Digital design and User experience, forms an essential part of the team. She has been with Nemlia since the early startup days in Hugskoti\u00f0, the Faroese capital\u2019s entrepreneurial hub. Since then Nemlia has set up offices in T\u00f3rshavn, Copenhagen and Heidelberg and works with care homes across Germany, Denmark, and the Faroe Islands.<br \/>To great effect, Nemlia is benefitting from its origins in the North Atlantic isles. The Faroe Islands face many of the same challenges and conditions as other societies: an increasing number of elders, pressure on public health care, escalating care costs. According to Nemlia, the advantages of being part of a small society include being so close to customers in a sector where trust is vital.<br \/>\u201cEven in Nemlia\u2019s early phases we were able to establish cooperation with local nursing homes which gave us the opportunity to be live in a real environment, with real challenges for the care givers, providing us with real data. We receive feedback instantly making it possible to fix issues here and now. This is the reason why we are now also successfully providing services in the care industry in other countries, and we are constantly iterating,\u201d Ey\u00f0bj\u00f8rg says, stressing the importance of a strong home base for optimization.<br \/>If you\u2019re curious to learn more about Nemlia or other startups that have been a part of Hugskoti\u00f0, please <a href=\"https:\/\/hugskotid.fo\/en\/\">find more information here<\/a><br \/>Also feel free to visit <a href=\"http:\/\/www.nemlia.com\">www.nemlia.com<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.20.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.20.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/hugskotid.fo\/wp-content\/uploads\/2022\/11\/Nemlia_2023_13.april8021-1.jpg&#8221; title_text=&#8221;Nemlia_2023_13.april8021-1&#8243; _builder_version=&#8221;4.20.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.20.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/hugskotid.fo\/wp-content\/uploads\/2022\/11\/Nemlia_2023_13.april8000-1.jpg&#8221; title_text=&#8221;Nemlia_2023_13.april8000-1&#8243; _builder_version=&#8221;4.20.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a world of fast changing demographics, Faroese company Nemlia is striving to make a genuine difference for caregivers and those in need of care. Through supporting care providers by freeing up their time and offering peace of mind to deliver high quality help and assistance more efficiently, the end goal is to improve everyday [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":3510,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<p style=\"font-weight: 400;\">To professionals in the steel industry, A4 refers to a marine grade of stainless steel with a slightly higher chrome and molybdenum content, which gives it increased resistance in rough outdoor environments. Such as in the North Atlantic.<\/p><p style=\"font-weight: 400;\">However, in the Faroe Islands A4 is much more than that as the steel grade has lent its name to a highly successful supplier of equipment and material to industrial customers. While the company A4 started out in steel and still deals in that strong mixture of iron and carbon, the business has long since added roughly 100.000 further items to its product catalogue. If you pass by a busy building site on one of the 17 inhabited islands and see a small cylindrical rivet lying around, chances are A4 supplied it.<\/p><p style=\"font-weight: 400;\">Conventional wisdom might suggest that to set up shop in the steel business, you would need deep pockets and an abundance of experience. Not the case for A4. In fact, it might seem as if Faroese entrepreneur D\u00e1vid \u00e1 R\u00f3gvi Isaksen made it his personal mission to prove it otherwise.<\/p><p style=\"font-weight: 400;\">\u201cI was 21, had 80.000 kroner in savings and basically just gave it a go. I started out with a single client because I knew there was a gap in the market. Today, we have more than 200 customers and we\u2019re still only scratching the surface,\u201d D\u00e1vid says.<\/p><p style=\"font-weight: 400;\">80.000 kroner meant D\u00e1vid could stock nuts, bolts, screws and the like. With a slight increase in cash flow he added sheets, pipes and fittings and then included goods used for processing stainless steel: grinding wheels, safety equipment, chemicals. Today, A4 supplies industries such as the metal industry, construction, automotive, off-shore salmon farming and contractors.<\/p><h3 style=\"font-weight: 400;\"><strong>Find the gap<\/strong><\/h3><p style=\"font-weight: 400;\">When D\u00e1vid was starting out as an apprentice in the tool and hardware business, he identified a group of items not there and began to wonder: Why do our customers never ask us for these specific items?<\/p><p style=\"font-weight: 400;\">He observed that the products were used frequently in building sites and by contractors all over the Faroe Islands and came to the conclusion that customers bought them abroad. In short, that\u2019s how he figured out where the gap in the Faroese market was.<\/p><p style=\"font-weight: 400;\">\u201cI went with the assumption that I could proactively sell and provide guidance for Faroese customers better than a foreign supplier because of my understanding of local conditions. Being from here, you get local customs, you understand the lead time to isolated islands. It helps to fully grasp the climate and the weather here too, you know,\u201d D\u00e1vid says.<\/p><p style=\"font-weight: 400;\">He established the business in 2016 and spent the first couple of years in the startup co-op Hugskoti\u00f0 located on T\u00f3rshavn\u2019s harbor. Fellow residents from the early days fondly remember an ever growing storage room \u2013 which happened to be the co-op\u2019s printer room \u2013 and an energetic young man with remarkable people-skills and a nailed on ability to spot openings in the market.<\/p><p style=\"font-weight: 400;\">\u201cWhen growing up, I was always told that I had extraordinary gifts of speech. Whether meant positively or not, it meant selling came naturally to me. I thoroughly enjoyed it. And still do as a matter of a fact,\u201d D\u00e1vid says.<\/p><h3 style=\"font-weight: 400;\"><strong>Switching gears and roles<\/strong><\/h3><p style=\"font-weight: 400;\">As the business progressed, D\u00e1vid went through the various phases that many fellow entrepreneurs pass through. From overseeing all aspects of the business, to hiring people, becoming more administrative and taking on a management role.<\/p><p style=\"font-weight: 400;\">\u201cStarting out, you have almost unlimited energy. You work three days straight, have a little sleep and then go full throttle for three days again. Then the business grows, more and more commitments are piled on, buying, selling, financing, growing, obligations towards customers, hiring employees, it\u2019s easy to lose focus. And then you lose a little energy,\u201d D\u00e1vid reflects.<\/p><p style=\"font-weight: 400;\">He trimmed the business and got back to what he finds exciting. Today he focuses on growth, selling and visiting customers and suppliers, staying in touch. His wife handles the administrative side of the business. They own the business together. Split right down the middle, 50 % each. She came onboard when the number of customers had reached 1.<\/p><p style=\"font-weight: 400;\">\u201cA4 may have been labelled a one-man-business but it\u2019s credit to my wife that A4 is where it is today. She made it possible to start a company at the same time as we were starting a family. That has been the biggest gift imaginable. Later on, she assumed the administrative roles in the business allowing me to focus on sales and growth,\u201d D\u00e1vid says.<\/p><p style=\"font-weight: 400;\">A4 the company seems to have graduated from the startup phase in flying colors and shown it\u2019s a more than viable business. Just as the metallurgic version of A4 has passed the test in strenuous conditions in the North Atlantic.<\/p>","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[58],"tags":[],"class_list":["post-3505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Empowering caregivers in an aging world - Hugskoti\u00f0<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hugskotid.fo\/en\/empowering-caregivers-in-an-aging-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Empowering caregivers in an aging world - Hugskoti\u00f0\" \/>\n<meta property=\"og:description\" content=\"In a world of fast changing demographics, Faroese company Nemlia is striving to make a genuine difference for caregivers and those in need of care. Through supporting care providers by freeing up their time and offering peace of mind to deliver high quality help and assistance more efficiently, the end goal is to improve everyday [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hugskotid.fo\/en\/empowering-caregivers-in-an-aging-world\/\" \/>\n<meta property=\"og:site_name\" content=\"Hugskoti\u00f0\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hugskotid\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-07T11:43:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-13T15:27:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hugskotid.fo\/wp-content\/uploads\/2022\/11\/Nemlia_2023_13.april7885.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"833\" \/>\n\t<meta property=\"og:image:height\" content=\"1250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"virka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"virka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hugskotid.fo\/en\/empowering-caregivers-in-an-aging-world\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hugskotid.fo\/en\/empowering-caregivers-in-an-aging-world\/\"},\"author\":{\"name\":\"virka\",\"@id\":\"https:\/\/hugskotid.fo\/en\/#\/schema\/person\/f160c941ef11b40b99efd8e95a284d42\"},\"headline\":\"Empowering caregivers in an aging world\",\"datePublished\":\"2022-11-07T11:43:54+00:00\",\"dateModified\":\"2023-11-13T15:27:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/hugskotid.fo\/en\/empowering-caregivers-in-an-aging-world\/\"},\"wordCount\":1343,\"publisher\":{\"@id\":\"https:\/\/hugskotid.fo\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/hugskotid.fo\/en\/empowering-caregivers-in-an-aging-world\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hugskotid.fo\/wp-content\/uploads\/2022\/11\/Nemlia_2023_13.april7885.jpg\",\"articleSection\":[\"Case\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hugskotid.fo\/en\/empowering-caregivers-in-an-aging-world\/\",\"url\":\"https:\/\/hugskotid.fo\/en\/empowering-caregivers-in-an-aging-world\/\",\"name\":\"Empowering caregivers in an aging world - 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