{"id":3186,"date":"2023-03-13T13:09:08","date_gmt":"2023-03-13T13:09:08","guid":{"rendered":"https:\/\/hugskotid.fo\/sculpting-her-future-to-precision\/"},"modified":"2023-03-23T10:35:16","modified_gmt":"2023-03-23T10:35:16","slug":"sculpting-her-future-to-precision","status":"publish","type":"post","link":"https:\/\/hugskotid.fo\/en\/sculpting-her-future-to-precision\/","title":{"rendered":"Sculpting her future to precision"},"content":{"rendered":"

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Text by Mads Hvitved Grand \/ h\u00f6rt<\/a><\/div>\n
Photos by J\u00f8rgen Asmussen \/ LittleManShouting<\/a><\/div>\n<\/blockquote>\n
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When the pandemic struck in the early part of 2020, COVID-19 put on hold dreams and desires of entrepreneurs all over the globe. Not Helena\u2019s, though. In the face of the Corona-pandemic she quit her management position in the public sector and went all-in as she began fulltime producing handicraft for the Faroese market and opened a caf\u00e9 where guests can paint clay tableware.<\/p>\n

\u201cLooking back, given the circumstances with the pandemic and all, I would describe it as a bold decision. Although I\u2019m certain some might call it \u2018foolhardy\u2019 or even \u2018reckless\u2019. But I had my mind set on starting my own business and I haven\u2019t had any regrets,\u201d Helena H\u00f8jgaard says.<\/p>\n

When the old post office next to her grandparents\u2019 home in the fishing village of Vestmanna went on the market, she pounced. Today, the former postal building is home to \u2018Elva Leir Kafe\u2019 \u2013 Elva Clay Caf\u00e9 \u2013 where guests can enjoy the serenity of decorating figurines, bowls, plates and even clay craniums in the caf\u00e9\u2019s light and cozy facilities overlooking the busy Vestmanna harbour. Originally the caf\u00e9 was intended as a supplement to Helena\u2019s own handicraft production. But the weight of the two branches of her business have switched.<\/p>\n

\u201cIt\u2019s probably 70-30 today as I spent more time in the caf\u00e9 which is surprising to me, but positive for sure. Working with clay feels like mental rest to me and I really enjoy it. But in truth, I\u2019m too extrovert to sit by myself by the potter\u2019s wheel in the basement for too long at a time,\u201d Helena says.<\/p>\n

Her customer base is primarily Faroese. Originally, she hadn\u2019t planned on attracting tourists but, as she points out, in retrospect it does makes sense to offer a great indoor activity in a country where the locals say it rains 280 days a year. Whether Faroese or not, her customers do have one thing in common:<\/p>\n

\u201cThey\u2019re women. I mean, once in a while a male guest might join in but he is always accompanying a female customer,\u201d Helena says. Guests in the caf\u00e9 are usually groups of friends, colleagues enjoying an afternoon out or mothers with young children. She also does get-togethers, bachelorette parties and birthdays outside of the caf\u00e9.<\/p>\n

Fulfilling her purpose<\/h2>\n

Helena began working with clay more than a decade ago. To begin with by attending classes at the local evening school and in 2016 by setting up a workshop in her basement, complete with potter\u2019s wheel and a kiln \u2013 a furnace for firing the pottery. Sales at a Christmas bazar went far better than expected, and when she was asked to develop a series of bowls for KOKS \u2013 the two star Michelin restaurant at that time residing in the Faroe Islands \u2013 as part of its unique selection of tableware, Helena began to ponder if it was possible to make a living out of her pastime interest. Could she do it?<\/p>\n

\u201cI had a well-paid job in HR and communication, but I wasn\u2019t entirely fulfilled. Working with clay gave me a chance to be creative, work with my hands and sculpt something tangible. In the process of starting up by myself, I thought a lot through, but certainly not everything. If I had considered every single aspect, chances are I wouldn\u2019t have dared to take the leap,\u201d Helena says.<\/p>\n

When transitioning into the role as entrepreneur, Helena became part of the setup in Hugskoti\u00f0, T\u00f3rshavn\u2019s startup haven, where she found plenty of opportunities to exchange ideas with likeminded, attend courses and seminars, and hone in on the skills required to run a successful business.<\/p>\n

\u201cCreating a startup, I think what surprised me the most is how much discipline it requires. And how versatile you need to be,\u201d Helena says. \u201cIn a large organization there is always someone you can lean on and who has expert knowledge within a specific field. While I miss that on one hand, my work today is characterized by quick, short decision-making processes and complete freedom to determine which direction to take the business.\u201d<\/p>\n

What would you have done differently, if you had the opportunity to begin again?
\u201cNot a great deal, I think. I have succeeded in limiting costs, keeping things simple and not spending too much time on the individual parts. But although it\u2019s nice to be able to decide for yourself as a solo entrepreneur, it would have been fun to start up together with someone else,\u201d Helena says.<\/p>\n

Although she doesn\u2019t have a permanent business partner there are lots of opportunities to collaborate with other small business owners. And as someone who describes herself as structured, hardworking and good at seizing opportunities when they emerge, Helena is enjoying the everyday life of a startup.<\/p>\n

\u201cI am, however, far too much of a dreamer to commit to actual long term planning. That\u2019s just not how I function. One of the lessons I\u2019ve learned from starting up though is, that if you really try, almost anything is possible. So I might switch tracks again at some point. I\u2019m really excited that I chose to become an entrepreneur. But the thoughts about what I want to spend my life on continue,\u201d Helena concludes.<\/p>\n

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Meet Helena here<\/a><\/p>\n

 <\/p>\n

Contact<\/a><\/p>\n

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When the pandemic struck in the early part of 2020, COVID-19 put on hold dreams and desires of entrepreneurs all over the globe. Not Helena\u2019s, though. 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